Typography II, Moodboards

Andrea, the one below is the moodboard that I was thinking about with the Jane Eyre series. I was telling you that I thought it might be cool to focus on the men of the stories, make it a little darker more moody. I really like the Frankenstein idea, but I also like the idea of using nature and distorting it in some way to create a texture (ie. the two top left pictures). I like the simplicity of the eye. I wouldn't use an eye, but maybe focus on the men through an item of clothing or something materialistic. (ha, just writing this to you makes me excited about designing a book cover)

Andrea, this one above is the moodboard for the "girly" series I am thinking about doing. I really like the Double Shot book cover. I think it would be cool to do a "cut and paste" idea like that. I was thinking about using block of color to show curves or lines suggesting femininity like the one picture with the white outline that kinda looks like a woman's hips. Maybe incorporate pictures with graphics like the green book cover... I don't know.

So tell me your opinions, I would love to know and I will also bring hard copies of both of these tomorrow to class. I am also going to upload my concept statements here shortly once I finish laundry.

Thanks!

Laura

This Means That Notes

This Means That:

Semiotics—theory of signs, Greek word “semeiotikos” – “interpreter of signs”

Signs: underlies all forms of communication, gestures, facial expressions, speech disorders, etc.

Mean something other than themselves

Signs, not isolated; dependent for meaning on contexts in which they are read or understood.

About took, processes, and contexts we have for creating, interpreting and understanding meaning in a variety of different ways.

Signs and Signing

Signs are formed by society that creates them

Produced and consumed in context of specific society

Humans have need to tell stories

2 Sources of Signing:

Natural, Conventional: depends on “rules” of particular society of which we are a part.

Key Semiotic Concept

Sender (who)

Intention (with what aim)

Message (says what)

Transmission (by which means)

Noise (with what interference)

Receiver (to whom)

Destination (with what result)

Signifier VS. Signified

We can have the same signifier with different signifieds.

We can have different signifiers with same signifieds.

Maps

Schematic: environment represented in abstract way

Topographical: environment represented in more exact/ concrete way.

Representational Photograph

Present problem because often appears to have been caused by real events even if faked.

When there’s a physical/causal relationship between signifier and signified, the non-arbitrary relationship that exists is said to be indexical.

Symbol and meaning- one thing can be thrown together with another and a relationship is created whereby first symbolizes the second.

Symbol— used in any special sense to mean literally any sign where there’s arbitrary relationship between signifier and signified.

Messages always transmitted through medium:

Medium:

Presentational: through voice, face, part of body, etc.

Representational: through paintings, books, photos

Mechanical: through phones, internet, radio, etc.

How we make sense of a message depends on how we interpret it and who we think is receiving it.

Ways of Meaning

Sarcasm—changes the meaning of what is said, literal communication is more dominant and common than non-literal communication

When we liken things to another we highlight the features that interest us.

Metaphor has implies comparison of 2 similar of dissimilar things.

When something is closely or directly associated to another it can be substituted for it so as to create meaning: Metonyms.

Sometimes what matter the most is what you leave out.

Synecdoche—using a part to represent the whole.