Tuesday, August 25, 2009

What is a Modular Grid?

Before we ask ourselves what a modular grid is, we must understand the word module.
A Module is: a box in the grid that is used to separate and control texts or images of a layout.

The Modular Grid is made up of a few things:
  1. Margin-- area between the live space and the outer edge
  2. Column--the vertical lines that run up and down the modular grid
  3. Module-- the boxes used as live space where text or images are placed
  4. Gutter-the spaces between the modules
These parts of the modular grid are all important parts that a graphic designer should use to help lay out their project in an orderly way.

What is Hierarchy in design?
Hierarchy is the method that the designer must choose what his/her viewer should see first, second, and then third. There must be a part of the layout that is more significant than the others so the views knows where to start or what information is the most important aspect of the layout.

There are many ways to achieve a clear hierarchy. Some ways include:
  1. Placement on the page
  2. Weight of type style
  3. The size of an object or text
  4. A graphic element
What is Family Type and Type Styles?
A Family type is a specific type that is made of different styles:

Regluar, Bold, Italic -- are specific weights to the family type
Regular, Condensed, extended-- are specific widths to the family type.

Through different weights and width, a family type is made.

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