Helvetica

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Helvetica was first designed in 1957 by Max Miedinger. The name is derived from Helvetia, the Latin name for Switzerland. New weights were added by the Stempel foundry. Later, Merganthaler Linotype added new versions.

Max Miedinger (December 24, 1910 in Zurich, Switzerland - March 8, 1980, Zurich, Switzerland) was a Swiss typeface designer. He was famous for creating Helvetica in 1957. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once.^[1]

Between 1926 and 1930, Max was trained as a typesetter in Zurich, after which he attended evening classes at the Kunstgewerbeschule in Zurich.

Later, he became a typographer for Globus department store's advertising studio in Zurich, and became a customer counselor and typeface sales representative for the Haas’sche Schriftgießerei in Münchenstein near Basle, until 1956, where he became a freelance graphic artist in Zurich.

Helvetica is usually used as a TRANSITIONAL OR ANONYMOUS SANS SERIF typeface.

SANS SERIF-- In typography, a sans-serif or sans serif typeface is one that does not have the small features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without".

In print, sans-serif fonts are more typically used for headlines than for body text.^[1] The conventional wisdom holds that serifs help guide the eye along the lines in large blocks of text. Sans-serifs, however, have acquired considerable acceptance for body text in Europe.

Sans-serif fonts have become the de facto standard for body text on-screen, especially online. This is partly because interlaced displays may show twitteringon the fine details of the horizontal serifs. Additionally, the low resolution of digital displays in general can make fine details like serifs disappear or appear too large.

Before the term “sans-serif” became standard in English typography, a number of other terms had been used. One of these outmoded terms for sans serif wasgothic, which is still used in East Asian typography and sometimes seen in font names like Century Gothic.

Sans-serif fonts are sometimes, especially in older documents, used as a device for emphasis, due to their typically blacker type color.

Century Gothic, Swiss 721, Fedra Sans are THREE examples of Sans Serif types