1. ITC
Est. 1970 in New York, NY
-- ITC, The International Typefaces Corporation, founded by Herb Lubalin and Aaron Burns. It used phototypesetting instead of metal typesetting. This use of phototypesetting made it easier to develop, distribute, and reproduce typefaces. ITC also triggered a change in the way typefaces where distributed and how designers were remunerated. ITC provided the source material to reproduce their typefaces on any phototypesetting machine and paid designers a royalty based on the amount of orders of their designs. Unfortunately, the wide availability of the material increased the risk for piracy.
"ITC built a significantly large library of typefaces with contributions from designers like Ed Benuiat, Tom Carnase, and Tony DiSpigna..." They offered an "optimistic selection of display typefaces that were heavily and attractively marketed by ITC through its popluar U&lc publication, which showcased the library while providing unique and engaging content to the growing list of subscribers."
In 1999, Esselte closed ITC and sold the library and name to Agfa Monotype Imaging
http://www.itcfonts.com/
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