Monday, February 1, 2010
Journal #1 Typography II
Concept Statements
Concept Statements
Jane Eyre series:
Why are women attracted to men? They are so confusing; their harsh, unaffected faces seem severe compared to mine. They always seem like they have something to hide; what is he hiding? Being with him is like being lost in dark haze, brooding, haunted, searching for light, searching for knowledge and truth. I feel lost, I feel like we do not connect. I am angry; he is impassive. Why do I love him then? His harsh exterior, his murky mood, but I am drawn to him like a fly to a bright light in the darkness. There is something there, something human about him, and somehow I have the desire to find it even if I fail.
All you need is love? That can’t be possible. Love does not heal wounds of deceptiveness and malice. I feel lost without her though. My life is dark, my face is dark; I do not feel complete. But, I hate her; I hate her for leaving me, for making me feel this way. She leaves me, his misjudges me, and now I am gone. I sit alone in the dark, thinking, asking, what happened? Her memory seems to fade ever more each day. I must find her. I must bring her back. I am nothing without her, but she makes me feel so empty, so cold. I need her. I love her. She will come for me.
Nicholson series:
Ohmygiddyygosh!!!!! Does he like me? Does he notice me? He is such a part of my world. I need consultation. Yes? No? Maybe? What he needs is to break up with that one girl. Find me. And Voila! Maybe I should say something to him…but what? Should I talk about the weather? Or what he is wearing, or food…no that would make me sound like a fatty. Which reminds me, I need to stop eating for the dance next month. Oh the dance, if I could only go with him. If he could only see me the way I see him. What am I going to do? Oh, he is coming over! I need to check my make-up…
Love, love love. I think I love him. I must love him. We haven’t talked but I do; I know it that I do. Love. Oh love. I talked to my friends. We are getting together soon to converse about the subject. Everyone has a boyfriend, except me. But soon, I think, soon, he will look at me and see stars. “How have I been living without you all of my life?” he will coo to me. Softly whispering into my ear; we are connected. Oh, look at the time! I need to put make-up on and meet the dang! Man, prepare to meet woman!
Sunday, January 31, 2010
Typography II, Moodboards


Tuesday, January 5, 2010
This Means That Notes
This Means That:
Semiotics—theory of signs, Greek word “semeiotikos” – “interpreter of signs”
Signs: underlies all forms of communication, gestures, facial expressions, speech disorders, etc.
Mean something other than themselves
Signs, not isolated; dependent for meaning on contexts in which they are read or understood.
About took, processes, and contexts we have for creating, interpreting and understanding meaning in a variety of different ways.
Signs and Signing
Signs are formed by society that creates them
Produced and consumed in context of specific society
Humans have need to tell stories
2 Sources of Signing:
Natural, Conventional: depends on “rules” of particular society of which we are a part.
Key Semiotic Concept
Sender (who)
Intention (with what aim)
Message (says what)
Transmission (by which means)
Noise (with what interference)
Receiver (to whom)
Destination (with what result)
Signifier VS. Signified
We can have the same signifier with different signifieds.
We can have different signifiers with same signifieds.
Maps
Schematic: environment represented in abstract way
Topographical: environment represented in more exact/ concrete way.
Representational Photograph
Present problem because often appears to have been caused by real events even if faked.
When there’s a physical/causal relationship between signifier and signified, the non-arbitrary relationship that exists is said to be indexical.
Symbol and meaning- one thing can be thrown together with another and a relationship is created whereby first symbolizes the second.
Symbol— used in any special sense to mean literally any sign where there’s arbitrary relationship between signifier and signified.
Messages always transmitted through medium:
Medium:
Presentational: through voice, face, part of body, etc.
Representational: through paintings, books, photos
Mechanical: through phones, internet, radio, etc.
How we make sense of a message depends on how we interpret it and who we think is receiving it.
Ways of Meaning
Sarcasm—changes the meaning of what is said, literal communication is more dominant and common than non-literal communication
When we liken things to another we highlight the features that interest us.
Metaphor has implies comparison of 2 similar of dissimilar things.
When something is closely or directly associated to another it can be substituted for it so as to create meaning: Metonyms.
Sometimes what matter the most is what you leave out.
Synecdoche—using a part to represent the whole.
Tuesday, December 15, 2009
Tuesday, December 8, 2009
Tuesday, December 1, 2009
Mac is Not A Typewriter
_ How many characters is optimal for a line length? words per line?
_ Why is the baseline grid used in design?
_ What is a typographic river?
_ From the readings what does clothesline or flow line mean?
_ How can you incorporate white space into your designs?
_ What is type color/texture mean?
_ What is x-height, how does it effect type color?
_ In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?
_ What are some things to look out for when hyphenating text.
_ What is a literature?
_ What does CMYK and RGB mean?
_ What does hanging punctuation mean?
_ What is the difference between a foot mark and an apostrophe?
_ What are ligatures, why are they used, when are they not used, what are common ligatures





